At the end of the day, good design isn’t about trends or decoration. It’s about clarity, structure, and making sure a brand can hold together in the real world. That’s the part of the work I care about most.
The way I approach design.
Clients Worldwide
I’m a senior-level creative who can jump into any project and get things moving fast. Most of my work comes from future-focused spaces: tech, AI, strategic foresight, e-commerce—where clarity actually matters. I love seeing what a brand can do for a business, and I track the results because good design should prove itself.
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Full Assessment
I get a complete understanding of the brand’s world—product, service, goals, stakeholders, and all the moving parts. This sets the foundation for every decision that follows.
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Research & Insight
I dig into the industry, analyze competitors, review data, and separate wants from real needs. This step shows me where the brand should sit—and where it can stand out.
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Direction & Concepts
I define the design direction, decide whether we fit in or break the mold, and build concepts that are intentional, structured, and backed by logic.
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Refinement, Delivery & Monitoring
We refine through focused feedback, and I deliver a clean, cohesive brand system with all assets and guidance for implementation. I continue tracking how the brand performs, monitoring outcomes to ensure the work is actually moving the business forward.
Accoaldes
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2023 Best Design Agency in APAC- Yotpo Partner Awards
Creative Direction / Design
Loyalty program UX, utilizing Yotpo's e-commerce loyalty platform.
2023 Finalists for Excellence - Yotpo Partner Awards
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2019 Indigo Awards, Netherlands
Creative Direction
Projection Art Display for Melbourne's pinnacle art festival, White Night.
2019 A'Design International Awards
Candice Rhea
Art Director • Brand Designer