About

I could spend hours detailing who I am both personally and as branding professional. However, I believe it's most impactful to distill my core values into six key topics. These topics encapsulate my my approach to work and life.

Research-driven Approach
My passion for delving deep into subjects stems from an insatiable thirst for knowledge and a desire for a deeper understanding of the world around me. Fueled by my education and the skills it has imparted, I approach each project with a research-driven mindset. I relish the opportunity to immerse myself in complex topics, allowing my ideas to take shape and evolve as I uncover new insights. Through meticulous research, I lay the groundwork for innovative solutions and creative endeavors, drawing from a rich tapestry of knowledge to inform my work.
Resourcefulness
I have cultivated a deep-rooted sense of resourcefulness that knows no bounds. No challenge is too daunting, no goal too ambitious. I approach each endeavor with unwavering determination, drawing upon my vast network and diverse experiences to chart a path forward, no matter how vast or intricate. With every pursuit, I embrace the notion that there are no limits to what can be achieved with resilience, creativity, and the collective power of connections.
Adaptability
Adaptability is the cornerstone of my approach to navigating the ever-changing landscape of work and life. I thrive in dynamic environments, where challenges are met with flexibility and resilience. Drawing upon my diverse experiences and skillset, I embrace change as an opportunity for growth and innovation. Whether faced with shifting priorities, unforeseen obstacles, or new opportunities, I remain agile and open-minded, ready to pivot and evolve as needed. My ability to adapt quickly and effectively enables me to stay ahead of the curve, tackle challenges with confidence, and seize opportunities with enthusiasm. In a world of constant change, adaptability is not just a skill—it's a mindset that empowers me to thrive in any situation.
Empathy and Communication
Empathy and effective communication lie at the heart of everything I do. I believe in the power of understanding and connecting with others on a human level. Whether it's collaborating with colleagues, engaging with clients, or interacting with stakeholders, I prioritize empathy and active listening to foster meaningful relationships and create inclusive environments. By truly understanding the needs and perspectives of those I work with, I ensure that my creative solutions are not only innovative but also resonate deeply with the intended audience. Through open and transparent communication, I strive to build trust, foster collaboration, and achieve shared goals.
Diversity and Collaboration
Diversity and collaboration are the guiding principles that shape my approach to work and life. I firmly believe that diverse perspectives fuel creativity and innovation, making collaboration essential for success. Embracing the richness of different backgrounds, experiences, and viewpoints, I actively seek out opportunities to collaborate with individuals from diverse cultures, disciplines, and backgrounds. By fostering an inclusive and respectful environment where everyone's voice is heard and valued, I cultivate a collective synergy that drives us towards our shared goals. Together, we harness the power of collaboration to tackle challenges, spark innovation, and achieve extraordinary results.
Doing Good
Making a positive impact and leaving the world a better place drives everything I do. As I've matured, I've realized the importance of being in service to others and contributing to meaningful change. This ethos permeates all aspects of my life, including my endeavors with Voogd, my pet care brand, and extends to every project I undertake. Whether it's through creating innovative solutions, fostering inclusive environments, or supporting causes close to my heart, I am committed to using my skills and influence to make a difference. By harnessing the power of empathy, collaboration, and creativity, I strive to leave a lasting legacy of positivity and progress, one that enriches the lives of others and contributes to a brighter future for generations to come.

Accolades

Future Sees You

Creative Direction
Projection Art Display for Melbourne's pinnacle art festival, White Night.
Gold - 2019 Indigo Awards, Netherlands
Silver - 2019 A'Design International Awards
Silver - 2018 International Design Award

Growth Gurus

Creative Direction / Design
Loyalty program for a key client of agency Growth Gurus, utilizing Yotpo's e-commerce loyalty platform.
Best Design Agency in APAC- 2023 Yotpo Partner Awards
Finalists for Excellence - 2023 Yotpo Partner Awards

Billy Blue College of Design

Design Graduate Portfolio
Graduating with High Distinction, my work was nominated for various awards.
Academic Integrity Award Winner - 2018
GOYTA Award Finalist - 2018
AGDA Award Nominee - 2019

If you would like to talk, leave me a message here and i'll get back to you as soon as possible.