In my role as the Art Director for Rep AI, I undertook the challenge of orchestrating a rebranding initiative that delicately balanced the essence of corporate maturity with the cutting-edge innovation synonymous with artificial intelligence. Transitioning from a rudimentary mishmash of colors, the brand evolved into a sophisticated entity drawing inspiration from industry leaders such as Klaviyo and Postscript.
Art direction º strategic Branding º Research º Graphic Design º UI Implementation
CABBE
As Art Director/Brand Director at Rep AI, I took the lead of key initiatives: the rebranding project, the online launch of Rep AI's proprietary software 'CABBE', and providing art direction for client engagement and launch videos.
At Growth Gurus, I began as a Designer and rapidly progressed to the role of Creative Director. In this capacity, I led all creative endeavors for both client and in-house projects. Notable achievements include spearheading live masterclasses with over 100 attendees and contributing to the successful launch of Growth Gurus' YouTube channel.
Klaviyo Email & SMS campaign design º brand design º Creative Direction º webflow web design º Brand MAnagement
Voogd
Voogd stands as my personal endeavor, a pet care e-commerce brand born from my commitment to caring for our furry buddies. Our products are all-natural, sustainably focused, embodying the same trustworthiness as beloved brands like Trader Joe's.
Strategic business planning º brand design º Klaviyo Email & SMS Logic º Shopify Setup º Marketing plan and execution
If you would like to work with me, or hear more about my process, reach out using my form, my LinkedIn, or email me at candice.rhea@me.com, and I will get back to you ASAP.
