Led the brand transition from Future Today Institute to Future Today Strategy Group. Directed the rebrand, redesigned the UX/UI for their new site, and crafted high-level white-paper visuals for global strategy clients and internal teams.
Delivered a full brand refresh in under a month, creating a 50+ page style guide and rolling it out across all products. Directed UX/UI, collaborated with developers, and led animation and product design—supporting a successful $8.2M raise.
Built the brand from zero—identity, positioning, tone, visual system, collateral, and full guidelines. Translated a blank business plan into a clear audience, direction, and look-and-feel for a new AI startup entering the fintech space.
Managed the in-house brand while directing the creative output across retention campaigns, email marketing, and live masterclasses. Oversaw designers, shaped loyalty and campaign visuals, and kept the brand consistent across every touchpoint.
Words from the clients
The brands I work with value clarity, speed, and structure—and the ability to take full ownership of the creative direction. Here’s what some of them have said about working together.
“I had the pleasure to work with Candice on two projects while I was the VP of Marketing at Certn. Candice helped us to completely re-design our website home page and pricing page with a very intuitive UX and stunning look and feel. Her unique innovative, customer focused and visual storytelling approach made it easier for Certn's customers to navigate and digest all the content we had on the homepage, resulting in higher signup conversion rates!”
“Candice was amazing to work with and I recommend her to all to creatively develop their Brand. Centre for Projection Art was a micro not-for-profit, with big ambition. Candice was passionate and shared in this vision, developing our Brand presence through a full web and social media refresh. Brought on for one project, Candice became an integral team member, helping us grow our offer to artists and community, and helped attract further funding.”
“Candice is a creative and adventurous designer with a gift for beautifully designed Typography and a keen awareness of culture and Branding. She fearlessly chases all the angles of an idea with and instinct for deciphering the best outcome for a Brief. Candice is also gifted with an innate understanding the power of storytelling and how it can help build a client's business.”
