CABBE

• A Rep AI Project • Proprietary Software Launch

I led the branding and online launch of Rep AI's proprietary software 'CABBE', a pivotal component of their AI Concierge interface. CABBE utilizes advanced algorithms and AI to personalize the shopping journey, delivering tailored product recommendations and expert guidance. My achievement extended to directing the design and implementation of an engaging storytelling landing page, showcasing CABBE's features and benefits through immersive animations for an unparalleled user experience.

I creatively directed and built CABBE's brand to establish it as the epitome of AI excellence within the realm of e-commerce chatbots (AI Concierge).

The primary objective was to position CABBE as a pioneering AI model in e-commerce, surpassing even ChatGPT. Our approach encapsulated innovation, reflected in the meticulous design of its visual identity. We deliberately chose dark backgrounds with vibrant light text and imagery to convey a sense of hope and discovery, symbolizing CABBE's groundbreaking capabilities. Opting for a sans-serif font was a strategic choice, aligning with the company's goals of pushing boundaries and ushering in a new era of AI innovation.

This comprehensive branding effort encompassed every aspect, from its look and typography to colors, UI elements, and information structure, ensuring CABBE stood out as a trailblazer in the field.

Enhanced brand cohesion and recognition through comprehensive video and photo art direction.

I collaborated closely with a diverse global team to provide video and photo art direction, a pivotal effort that significantly elevated brand cohesion and recognition. This involved orchestrating remote discussions with our talented video and photography teams, ensuring alignment with our brand vision and objectives.

To streamline the process, I crafted a comprehensive 20+ page photography and videography style guide, serving as a roadmap for all creative endeavors. Additionally, I facilitated clear communication and direction by developing detailed style guides, storyboards, and shoot layouts, empowering our teams to execute with precision and consistency across all projects.

I conceptualized and developed over 40 user interface designs for CABBE, collaborating with developers to implement complex functionalities, blending art direction, user experience, and interface development seamlessly.

Incorporating my UI/UX skillset into my role, I crafted an interactive storytelling landing page for its launch. This involved creating a compelling storyboard and animation style to engage users and set a new standard for user experience.

I designed over 40 UI elements strategically placed to narrate CABBE's launch story and collaborated closely with the web development team to ensure seamless integration of complex functionalities.

The result? A dynamic landing page that showcases CABBE's capabilities and redefines user engagement in e-commerce.

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I developed seven unique and engaging infographics to highlight CABBE's distinctive tone.

The tone for CABBE was distinct from its parent brand, Rep AI, being more fun and relaxed. I expressed this through comical and expressive illustrations accompanying seven interesting facts and figures about the company's achievements.

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