Rep AI

My primary goal was to evolve the brand from its colorful and youthful image to a balanced blend of corporate maturity and innovation. Equally crucial was the development of a comprehensive guide to seamlessly implement the brand across all platforms and media.

This detailed 65+ page guide includes instructions on typography, color usage, tone of voice, photography style, illustration guidelines, logo application standards, and creative direction for marketing collateral and web UI.

Working closely with the product team, I ensured that the final solution met rigorous accessibility standards, ensuring its effectiveness across diverse software products.

I led the implementation of a standardized approach to photography shoots and use cases, revolutionizing our brand guidelines and onboarding procedures for all external stakeholders. By integrating a comprehensive photographic guideline into our brand framework and onboarding packages, I ensured uniformity and excellence across all visual assets.

This initiative involved crafting assets, meticulously designed to serve as templates for our designers and creative teams, guaranteeing adherence to our established standards. I successfully streamlined processes and equipped our stakeholders with the necessary tools for consistent and impactful visual storytelling.

I engaged in an intensive collaboration with the product team, meticulously delving into every detail to craft a color palette that not only boasted flexibility but also upheld the highest standards of accessibility and user experience.

This endeavor involved extensive testing across multiple products over several weeks to preemptively identify and address any potential issues. Moreover, in close partnership with the product team, we developed an extendable color palette, ensuring clarity and conciseness in its application across all products.

By leaving no room for ambiguity, we provided clear guidance to all teams and designers, fostering a cohesive and harmonious visual identity across the board.

In navigating the company's stringent budget constraints, I made a strategic decision to embrace an open-source graphic palette, maximizing resources without compromising quality. Embracing an editorial typography set allowed for the infusion of personality into our communications, particularly evident in long-form articles, blogs, and marketing collateral. For this purpose, we opted for the timeless elegance of the Butler font, a deliberate choice to underscore the company's humanistic AI ethos. Complementing this choice, we incorporated Proxima Nova as our regular font, recognized for its pragmatic style and inherent accessibility.

The culmination of these selections resulted in a cohesive visual identity that effectively communicates our brand's values and principles.

I played a pivotal role in the transformation of Rep AI's online presence. Initially, I designed the home landing page, blog, case study templates, and product page, all while adhering to the original branding. However, feedback from company leaders highlighted the need for a brand refresh to inject more maturity into the website.

My approach involved not just creating designs, but also laying down a framework for future designers to follow. Through mockups, UI designs, and detailed rationales, I established a cohesive style that harmonized with the brand's ethos. Collaborating closely with the product team, I ensured the seamless implementation of colors and typography for accessibility across all platforms.

This process was about more than just aesthetics; it was about embodying innovation and corporate maturity. By infusing the website with a fresh look and feel, I aimed to position Rep AI as a leader in its field, reflecting the company's forward-thinking approach and commitment to excellence.

Leveraging the newly curated brand style guide, I took the helm of Rep AI's social media strategy, aligning every post and interaction with the brand's essence. This involved not only creating over 20 social media templates but also crafting comprehensive mockups to ensure consistency and impact across various platforms. By infusing our communication with authenticity and value, I aimed to foster trust with users and solidify Rep AI's position as a trailblazer in the industry. This strategic approach not only enhances our current presence but also lays the groundwork for future advertising endeavors.

Crafting a comprehensive brand for CABBE, I designed its look and feel, typographic system, color palette, UI elements, and information architecture. Incorporating my UI design skills into my role, I created detailed interactive designs tailored for implementation by our web development team, including complex JavaScript and CSS functionalities. Collaborating closely with the development team, I provided seamless integration of UI designs and ongoing art direction for web design.

Throughout, my focus remained on enhancing user engagement and experience, ensuring CABBE's software solutions aligned with optimal user journey and interaction.