In my role as the Art Director and Brand Designer for Rep AI, I undertook the challenge of orchestrating a rebranding initiative that delicately balanced the essence of corporate maturity with cutting-edge innovation synonymous with artificial intelligence. Transitioning from a rudimentary mishmash of colors, the brand evolved into a sophisticated entity.
As the Brand & Creative Designer at Growth Gurus, I set the creative standards for our in-house collateral, which played a key role in enhancing our market presence and supporting our rapid growth. I crafted the visual architecture for our live masterclasses and poured my creativity into designing seasonal campaigns for over 150 clients.
Design Systems • Brand MAnagement • Digital & print Campaign Design
CABBE
As Brand Designer at Rep AI, I took the lead of the branding project, and the online launch of Rep AI's proprietary software 'CABBE'. I led the design and directed the implementation of a captivating storytelling landing page, showcasing the software's features and benefits through immersive storytelling, employing complex animations and delivering an unparalleled user experience.
• brand/identity systems • Brand Implementation • Art direction • UI Design
Voogd
Voogd stands as my personal endeavor, a pet care E-Commerce brand born from my commitment to caring for our furry buddies. Our products are all-natural, sustainably focused, embodying the same trustworthiness as beloved brands like Trader Joe's.
Strategic business planning • brand design • Shopify Setup • Marketing plan and execution
If you would like to work with me, or hear more about my process, reach out using my form, my LinkedIn, or email me at candice.rhea@me.com, and I will get back to you ASAP.
