As a strategic Brand Designer, I bring 9+ years of diverse experience spanning studios, agencies, and freelancing in the tech, SaaS, and E-Commerce sectors.
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My expertise encompasses brand identities, branded applications across digital platforms, social media, broadcast, print, and out-of-home channels.

Throughout my journey, I've collaborated with acclaimed outfits such as The Cutaway, Centre for Projection Art, and Growth Gurus. My approach emphasizes creative innovation, user-centric experiences, and collaborative efforts to deliver outstanding brand systems, experiences, and campaigns

Curious about my professional ethos? Dive into my editorial on LinkedIn titled "The Strategic Backbone: How Intentional Branding Catalyzes Start-up Success." You can catch me in a brief discussion with Growth Gurus, where I delve into the design intricacies of E-Commerce pop-ups. You can also view some of my work in a project that won three international awards at Future Sees You.

In my role as the Art Director and Brand Designer for Rep AI, I undertook the challenge of orchestrating a rebranding initiative that delicately balanced the essence of corporate maturity with cutting-edge innovation synonymous with artificial intelligence. Transitioning from a rudimentary mishmash of colors, the brand evolved into a sophisticated entity.

As the Brand & Creative Designer at Growth Gurus, I set the creative standards for our in-house collateral, which played a key role in enhancing our market presence and supporting our rapid growth. I crafted the visual architecture for our live masterclasses and poured my creativity into designing seasonal campaigns for over 150 clients.

Voogd stands as my personal endeavor, a pet care E-Commerce brand born from my commitment to caring for our furry buddies. Our products are all-natural, sustainably focused, embodying the same trustworthiness as beloved brands like Trader Joe's.