Case Studies

A fundamental aspect of my work philosophy is rooted in thorough research. I firmly believe that delving into the intricacies of a subject matter is essential for creating meaningful work. Below, you'll find a curated collection of case studies that I've undertaken in my own time, exploring topics closely related to my professional interests. These studies reflect my dedication to gaining a deeper understanding of various subjects and applying that knowledge to my work.

Marketing Case Study

I researched CANN, a popular cannabis beverage brand, as part of a strategic marketing plan report for a fictional cannabis business, aiming to delve deeper into US cannabis marketing strategies.

Overview:
My relocation from Australia to the USA unveiled a stark contrast in attitudes toward cannabis, sparking my curiosity and passion for exploring this evolving industry. Fascinated by the cultural shift and recognizing the medicinal potential, I embarked on an exploratory journey into the thriving cannabis market.

Objective:
The project sought to delve into the emerging cannabis industry, drawing inspiration from established brands and their success stories. It aimed to understand consumer trends, particularly among younger demographics, and envision a novel cannabis-based business model.

Approach:
The research began by immersing into brands like CANN, a pioneering THC beverage company, to comprehend their strategies and market positioning. This served as a springboard for deeper investigation, analyzing market dynamics, consumer behavior, and the evolving perception of cannabis as a healthier alternative to traditional recreational substances.

Outcomes:
The project culminated in the conceptualization of a fictional cannabis business tailored to resonate with the preferences of modern consumers, especially the younger generation seeking natural, sustainable alternatives to alcohol. The endeavor aimed to harness insights gleaned from industry leaders to craft a foundation for a hypothetical cannabis venture in the USA.

Key Elements:
Exploration of the evolving cannabis industry landscape
• Study of successful cannabis brands, including CANN, for inspiration
• Analysis of market trends and consumer preferences
• Conceptualization of a hypothetical cannabis business catering to changing consumer demands
• Focus on offering a natural and sustainable high for the contemporary market

Service Design Case Study

I find navigating taxation complexities daunting. This led me to explore the Australian Taxation Office (ATO) services, with a focus on reimagining them for young entrepreneurs like myself.

Overview:
As an entrepreneur managing my own business for many years, navigating the intricacies of taxation was a perplexing puzzle. The reliance on tax professionals sparked my curiosity to delve deeper into understanding the Australian Taxation Office (ATO) services. This passion project aimed to reenvision the ATO's offerings, particularly tailored for young entrepreneurs like myself.

Objective:
The project aimed to explore and enhance the ATO's service landscape for small business owners, specifically targeting young entrepreneurs. Leveraging personal experience, the goal was to transform the ATO's services into a more accessible and user-friendly platform.

Approach:
The case study dissected the existing service structure of the ATO, critically evaluating its accessibility and relevance to young business owners. Qualitative & quantitative research into user behaviors, preferences, and pain points provided insights to revamp service offerings. The focus was on bridging the gap between complex tax regulations and the needs of budding entrepreneurs.

Outcomes:
The project delineated a blueprint for the ATO to refine its services, proposing strategies for a more approachable and comprehensible taxation system. Recommendations aimed to streamline processes, offer tailored guidance, and cultivate a more engaging user experience for young entrepreneurs navigating tax obligations.

Key Elements:
Research into ATO's current services
• User-centric approach for young entrepreneurs
• Proposal for a revamped and user-friendly ATO service model
• Strategies to bridge the gap between tax complexities and user needs
• Aimed at enhancing the overall experience of tax compliance for budding business owners.

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