FTSG Brand System & UX/UI Design

FTSG was undergoing a major evolution — rebranding from Future Today Institute to Future Today Strategy Group after more than a decade as a recognized name in strategic foresight. The existing brand carried strong legacy equity but felt dated, inconsistent, and misaligned with where the organization was heading.

Led by futurist Amy Webb, FTSG works with major global organizations across technology, policy, and industry. The challenge was to modernize the brand without losing credibility — and to create a system that could support rigorous research, high-level clients, and long-term growth.

My Role: Creative Strategist / Brand & UI Designer
(Working in close partnership with the Creative Director, marketing, and development)