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As contract Art Director/Brand Director at Rep AI, I led key initiatives, including the rebranding project, the online launch of Rep AI's proprietary software 'CABBE', and providing art direction for client engagement and launch videos. Rep AI is a pioneering tech startup in SaaS solutions for e-commerce, offering personalized AI Concierge services that mimic live retail interactions. This innovative approach combines ChatGPT technology with proprietary innovations to deliver unparalleled customer experiences.
As the lead for the rebranding initiative, my foremost objective was to transition the brand from a colorful and juvenile image to a harmonious fusion of corporate maturity and innovation. Equally important was the creation of a comprehensive guide to facilitate seamless implementation of the brand across all platforms and media. This extensive 50+ page guide encompasses detailed instructions on typography and color application, tone of voice guidelines for an innovative brand persona, photography and image treatment directives, illustration guidelines, logo application standards, and creative direction for marketing collateral and web UI application.
Collaborating closely with the product team, I ensured that the final solution met the highest standards of accessibility, guaranteeing its effectiveness across various software products.
I played a pivotal role in the transformation of Rep AI's online presence. Initially, I designed the home landing page, blog, case study templates, and product page, all while adhering to the original branding. However, feedback from company leaders highlighted the need for a brand refresh to inject more vibrancy into the website. Leading this initiative, I orchestrated the overhaul of the entire website using the new brand style guide as a blueprint.
My approach involved not just creating designs, but also laying down a framework for future designers to follow. Through mockups, UI designs, and detailed rationales, I established a cohesive style that harmonized with the brand's ethos. Collaborating closely with the product team, I ensured the seamless implementation of colors and typography for accessibility across all platforms.
This process was about more than just aesthetics; it was about embodying innovation and corporate maturity. By infusing the website with a fresh look and feel, I aimed to position Rep AI as a leader in its field, reflecting the company's forward-thinking approach and commitment to excellence.
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Leveraging the newly curated brand style guide, I took the helm of Rep AI's social media strategy, aligning every post and interaction with the brand's essence. This involved not only creating over 20 social media templates but also crafting comprehensive mockups to ensure consistency and impact across various platforms. By infusing our communication with authenticity and value, I aimed to foster trust with users and solidify Rep AI's position as a trailblazer in the industry. This strategic approach not only enhances our current presence but also lays the groundwork for future advertising endeavors.
Crafting a comprehensive brand for CABBE, I designed its look and feel, typographic system, color palette, UI elements, and information architecture. As the acting UI designer, I created detailed interactive designs tailored for implementation by our web development team, including complex JavaScript and CSS functionalities. Collaborating closely with the development team, I provided seamless integration of UI designs and ongoing art direction for web design.
Throughout, my focus remained on enhancing user engagement and experience, ensuring CABBE's software solutions aligned with optimal user journey and interaction.