CABBE

• A Rep AI Project • Proprietary Software Launch

As contract Art Director/Brand Designer at Rep AI, I took the lead of the branding project and online launch of Rep AI's proprietary software 'CABBE'.
‍
At the core of Rep AI's offering lies CABBE, a sophisticated software seamlessly integrated into Rep AI's AI Concierge interface. This technology employs advanced algorithms and artificial intelligence to personalize the shopping experience for users engaging with the AI Concierge. Through CABBE, Rep's chatbot analyzes user preferences, behaviors, and past interactions, enabling it to deliver tailored product recommendations, address inquiries, and expertly guide customers through the purchasing journey with precision and efficiency.

I creatively directed and built CABBE's brand to establish it as the epitome of AI excellence within the realm of e-commerce chatbots (AI Concierge).

The primary goal was to establish CABBE as a leading AI model in e-commerce, outshining ChatGPT. Crafting its brand involved meticulous design of visual identity, including its look, typography, colors, UI elements, and information structure. As UI designer, I created interactive designs for implementation by our developers, ensuring seamless integration of complex functionalities. Collaborating closely with the team, I provided ongoing art direction for web design. Throughout, my focus remained on optimizing user engagement and experience, fine-tuning CABBE's software solutions for enhanced interaction.

I conceptualized and developed over 40 user interface designs for CABBE, collaborating with developers to implement complex functionalities, blending art direction, user experience, and interface development seamlessly.

In my role developing the CABBE brand, I served as both Art Director and User Experience/User Interface Developer, crafting an interactive storytelling landing page for its launch. This involved creating a compelling storyboard and animation style to engage users and set a new standard for user experience. I designed over 40 UI elements strategically placed to narrate CABBE's launch story and collaborated closely with the web development team to ensure seamless integration of complex functionalities. The result? A dynamic landing page that showcases CABBE's capabilities and redefines user engagement in e-commerce.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

I developed seven unique and engaging infographics to highlight CABBE's distinctive tone.

The tone for CABBE was distinct from its parent brand, Rep AI, being more fun and relaxed. I expressed this through comical and expressive illustrations accompanying seven interesting facts and figures.

< Rep ai Growth Gurus >