award-winning creative conceptualist

Hello there.
I'm Candice Rhea, {Your}
Creative & Art Director.

I curate influential brand interactions rooted in design principles,
an intuitive understanding of audience needs, and exhaustive research.

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award-winning creative conceptualist

Hello, I'm Candice - your new Art Director

I curate influential brand interactions rooted in design principles, an intuitive understanding of audience needs, and exhaustive research.

HIRE ME

As a creative leader specializing in Branding and Brand Marketing, I bring 9+ years of diverse experience spanning studios, agencies, and in-house teams in the tech, SaaS, and e-commerce sectors.
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My leadership expertise encompasses campaigns, brand identities, social media, design, content creation, video production, and web development.

Throughout my journey, I've collaborated with renowned outfits such as The Cutaway, Centre for Projection Art, and Growth Gurus. My approach prioritizes inclusivity, ensuring my team and collaborators feel empowered to share their thoughts, feelings, and ideas. I foster an environment of openness and communication, valuing the unique strengths of each team member.

Curious about my approach to work? Dive into my editorial on LinkedIn titled "The Strategic Backbone: How Intentional Branding Catalyzes Start-up Success." You can also view some of my work in a project that won three international awards at Future Sees You.

Ready to chat? Drop me a message here, and I'll get back to you promptly.

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A selection of work

Rep AI

In my role as the Art Director for Rep AI, I undertook the challenge of orchestrating a rebranding initiative that delicately balanced the essence of corporate maturity with the cutting-edge innovation synonymous with artificial intelligence. Transitioning from a rudimentary mishmash of colors, the brand evolved into a sophisticated entity drawing inspiration from industry leaders such as Klaviyo and Postscript.

Art direction º strategic Branding º Research º Graphic Design º UI Implementation

CABBE

As Art Director/Brand Director at Rep AI, I took the lead of key initiatives: the rebranding project, the online launch of Rep AI's proprietary software 'CABBE', and providing art direction for client engagement and launch videos.

Art direction º UI Design º Branding

Growth Gurus

At Growth Gurus, I began as a Designer and rapidly progressed to the role of Creative Director. In this capacity, I led all creative endeavors for both client and in-house projects. Notable achievements include spearheading the visual architecture of live masterclasses with over 100 attendees and contributing to the successful launch of Growth Gurus' YouTube channel.

Klaviyo Email & SMS campaign design º brand design º Creative Direction º webflow web design º Brand MAnagement

Voogd

Voogd stands as my personal endeavor, a pet care e-commerce brand born from my commitment to caring for our furry buddies. Our products are all-natural, sustainably focused, embodying the same trustworthiness as beloved brands like Trader Joe's.

Strategic business planning º brand design º Klaviyo Email & SMS Logic º Shopify Setup º Marketing plan and execution