Credit to Ron Lach
for film production.
I am a creative director and brand designer working across tech, AI, startups, and e-commerce.
Clients Worldwide
Candice Rhea
Creative Director • Brand Designer
I’m the one teams call to take full ownership of the brand. From identity and direction to the systems that hold everything together. I define what the brand needs, guide teams through implementation, and build the structure that carries a business into its next stage.
Select brands I’ve contributed to, through direct client work and agency collaborations.
If you want the full picture—my process, my values, and how I approach brands—you’ll find it on my About page.
I handle the entire brand ecosystem — identity, direction, systems, and execution — so teams don’t have to manage multiple creatives or fill in the gaps themselves.
I create brand clarity that marketing, product, UX, and leadership can all use, ensuring every touchpoint looks, feels, and functions like the same company.
Every visual decision is backed by logic, hierarchy, and intent — producing work that’s clean, credible, and built to support real business outcomes.
A full-scale rebrand that rebuilt trust, sharpened positioning, and helped the company secure startup funding.
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End-to-end brand creation for an AI startup helping companies automate and scale their content.
Led the in-house brand across retention marketing, live masterclasses, and elite Klaviyo partnerships, while directing the launch of Growth Gurus Academy.
Contracted as a creative strategist to rebrand the firm, build their UX/UI foundations, and support world-class researchers in producing high-clarity, high-impact foresight deliverables.
Over $8 million in funding raised by startups using the brands I’ve built.
Brand Adoption Rate
